FedEx launches EMEA Eco-drive campaign
FedEx Express, a subsidiary of FedEx Corp. and the world’s largest express transportation company, has launched an Eco-drive campaign in the EMEA region (Europe, Middle East, Indian subcontinent and Africa). The programme kicks off in the UAE before expanding to Switzerland and other countries across the region. The aim of the programme is to improve fuel efficiency by changing the daily driving habits of thousands of FedEx Express couriers.
The Eco-drive campaign empowers couriers at FedEx Express with practical information and driving tips to operate their vehicles in a more environmentally friendly way. It underpins the company’s unwavering commitment to environmental sustainability including the promotion of a vibrant green workplace culture. Among the leading benefits of the Eco-drive programme are fuel efficiencies, lower emissions leading to a cleaner environment, and, vehicle accident prevention promoting safer roads. First launched two years ago at FedEx Express in Japan, the programme now makes its way to EMEA.
“The Eco-drive programme has created excitement at FedEx Express; our team members are proud to be empowered with the knowledge and skill set to drive in a more environmentally sustainable fashion. We understand that every investment – both large and small – counts in creating a more sustainable future for the company and our planet,” said Beth Galetti, vice president, Planning and Engineering of FedEx Express, EMEA. “We are highly enthusiastic about the tangible ways the Eco-drive programme can benefit the company’s environmental performance while also helping point the way forward for our industry.”
The techniques and tips learned from the programme can be applied on the job and outside work. Thousands of FedEx Express couriers in Europe, the Middle East and India will increase their awareness of the importance of energy conservation, environmental protection and general road safety.
The Eco-drive programme complements FedEx overarching commitment to environmental sustainability. In the EMEA region, FedEx Express operates a combination of electric vehicles, hybrid vehicles and electric assisted tricycles, offering customers sustainable delivery in urban centres. FedEx Express has also made impressive gains in meeting its sustainability objectives: the company’s vehicle fleet was 16.6 percent more fuel efficient in FY2011 than it was in FY2005 and during the same time period 20 percent of the FedEx Express pick-up and delivery vehicles were converted to more efficient models. Last month the company announced that it would be adding more than 87 all-electric trucks to its green fleet worldwide, bringing the all-electric vehicle count to 130.
Source: FedEx
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