Royal Mail launches MarketReach
Royal Mail is launching a major initiative, MarketReach, to provide companies and their agencies with a full suite of mail campaign solutions to grow their businesses. As part of its strategy, Royal Mail is developing its marketing mail and parcels propositions to contribute to the future success of a financially stable, diversified Royal Mail Group. Together marketing mail and parcels now account for 60 percent of Royal Mail Group revenues (excluding Post Office Ltd)
Targeted addressed and unaddressed marketing mail already accounts for around £1.1 billion of Royal Mail’s revenues. By working across the value chain, Royal Mail aims to increase its share of the £16 billion advertising market. Mail is a proven way for businesses to reach out to customers in a way that other forms of advertising cannot. Return on investment for mail campaigns has increased in recent years to more than £3 for every £1 spent and matches that achieved by digital (Source: OMD Brand Science 2010).
MarketReach will provide advertisers and agencies with the expertise and skills needed to add a real element to marketing campaigns, which are becoming increasingly digital-led. MarketReach provides the range of expertise, from planning to creative and design solutions through to print, delivery and response evaluation. Solutions available also include a full multi-media component, which enables advertisers to integrate a television screen, video and sound into a mail pack.
Source: Royal Mail
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